They didn’t inherit legacies, they built them. Troy turned a driveway hustle into a cult brand empire. Oscar went from pushing concrete to developing $100M+ in assets before 30.

Troy Candy (Williams) is the creative engine: visionary, brand obsessed, and a master of consumer psychology. With over 350k followers and a track record of products that fly off shelves, he built Eye Candy Motorsports, disrupted the beverage game with Gee Up and Flipside Energy, and engineered the viral party innovation known as The Snorkel.

Oscar (Ledlin) is the strategic weapon: a skilled operator with an eye for detail and financial IQ. From washing dishes at 14 to becoming a leading commercial developer with innovative, top performing and oversubscribed projects. He’s raised capital, pioneered new asset classes, and turned big visions into profitable, scalable machines.

Together, they bring a wealth of knowledge and real-world experience in building memorable, high performing brands across industries, products and personalities.